Facebook is a very powerful platform for organizations wanting to establish and promote their brand online. In a noisy web world it can be hard to get noticed. Here are a few quick tips to help your organization become more effective on Facebook:
1. ASK QUESTIONS
This helps boost interaction between you and your followers. Use What, When, Where and Who for your questions. Avoid How and Why. A lot of people are interacting on their mobile device and they really dont want to take the time to answer why or how. Generally these types of answers are longer and people like me with fat thumbs avoid these.
2. KNOW WHEN TO POST
Sometimes when you post is just as important as what you post. For example, Wednesdays at 3pm is the absolute highest average for click-throughs. However, unless its BREAKING NEWS avoid Friday after 3pm at all costs. CLICK HERE for a cool info-graphic on best times to post.
3. KNOW WHAT TO POST
Most organizations utilize social media in order to build their brand. The trap that some organizations fall into is only posting when they are trying to sell something (product or service). Coca-Cola are masters at promoting their brand without pushing a product. They have said that they want the happiest times in peoples lives to be associated with Coca-Cola. Thats why they advertise so heavily at Christmas and the Olympics. When you watch their commercials, they are usually promoting happiness, emotion and life moments. It just so happens they get to be a part of that happy moment in your life. CNBC did a fascinating piece on Coca-Cola and how they have become the most recognizable brand in the world. You can watch the video HERE.
Take a lesson from Coke. Post about other things than just your products and services.
Justin Trapp
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