The Marketing Value of the Heisman Trophy
We all know that winning the Heisman Trophy is a huge individual accomplishment. Universities covet having one of their players win this prestigious award. But how much is the award worth to the university? How much marketing value did Texas A&M gain? According to Joyce Julies & Associates about $37 million in media exposure for Texas A&M. Here are the full study results from the AggieAthletics.com
“We’ve long known that winning the most coveted trophy in sports attracts a great deal of media coverage, but this study gives us a much better understanding of the extent of the impact of the accomplishments of Coach Kevin Sumlin, Johnny Manziel and the entire team during the memorable season we just completed,” says Eric Hyman, Texas A&M’s athletic director. “The study validates how winning the Heisman Trophy truly does capture the national spotlight, and it’s a great way to start our membership in the SEC, which provides unparalleled visibility for our university.”
I wonder how much Auburn got out of Cam Newton?