Easter weekend can be a HUGE weekend for your church. There is a real opportunity to impact the kingdom like you never have before.
This is a chance to generate momentum and grow your church.
There are also costly mistakes I see churches making every Easter. I wanted to share them with you so you can avoid them.
1. Spending too much on marketing
Want to make a big splash in the community? Spend a lot of money on marketing. That’s what we have been told.
Mailers, billboards, door hangers and yard signs are not evil, just really expensive.
You don’t have to spend a ton of your church budget to make an impact.
I developed an easy system for churches to follow that will generate the impact you want for Easter.
It’s a predictable system. Follow the plan and get the results.
I am teaching this system to pastors next week, for free.
2. Spending too little on marketing
The term ROI comes to mind for some churches. To get a return, there has to be an actual investment.
This doesn’t mean you have to spend a ton money. This investment could be your time, focus and perhaps, some money as well.
Marketing doesn’t have to be just for the megachurches.
You can leverage low cost platforms like Facebook, Periscope, Instagram and email. Touch cards are a low cost expense as well.
In my free training, I will show you how to leverage free and cheap strategies to generate big results.
The point is, you can’t just do nothing. You have to invest something, if you want to get a result.
Don’t bury your resources into the ground hoping for a miracle.
3. Putting all your eggs in one Sunday
One of the biggest mistakes I see churches make, is putting all your resources into the big day only.
Easter Sunday is a HUGE opportunity to promote next week to everyone in attendance.
Make sure you share some of your Easter budget and energy with the next week series and promotion.
The NFL, UFC and Jimmy Fallon are all masters at promoting their next BIG thing.
If you want momentum beyond Easter, invest into the weeks following it.
4. Not having a 30 day follow up system
One of best things you can do for your revolving front door is to have a 30 day follow up system.
I have seen a lot of churches do a great job with the immediate follow up. However, there has to be a longer process in todays busy world.
Get with your team and establish a system for your follow up. What days will they connect with your guests? What emails are you sending out? How many postcards and letters?
Automate this process as much as possible because automation trumps determination.
If you avoid these Easter mistakes you can set your church up to have a great Easter weekend and beyond.